FINANCIAL CHRONICLE – The National Olympic Committee of Sri Lanka (NOC Sri Lanka) is partnering with Carnage to boost athlete development and performance on the international stage.
Carnage will serve as the official activewear partner to the NOC, supporting national athletes with high-performance apparel, the company said in a statement.
“This partnership is about supporting Sri Lankan athletes long before they reach the podium. We want to be part of their journey from the early stages, giving them access to performance-driven apparel,” Joel Tillekeratne, Founder of Carnage, said.
“As our athletes step onto global platforms, we want them to feel prepared, supported, and proud to represent the country.”
The collaboration goes beyond traditional sponsorship, supporting athletes at elite levels and during the early stages of their sporting journeys.
With NOC development programs, Carnage will help identify and spotlight promising young talent, providing professional-grade resources and visibility as they grow into future national representatives.
Many talented athletes lack access to world-class support systems during formative years, Carnage said, and the partnership aims to build a sustainable pipeline aligned with international sporting calendars and development pathways.
Carnage will design, develop, and supply specialised apparel for multiple disciplines, including competition kits, training wear, travel apparel, and presentation outfits, with athlete-specific customisation as required.
Following the signing of the agreement, the partnership will move into the design and development phase of official athlete kits.
This will include technical research, collaboration with athletes and NOC representatives, performance testing, and material refinement before final production and rollout, aiming to set a new benchmark in professionalism.
The first phase will align with preparation for global events, beginning with the Youth Olympic Games and the Asian Games.
All apparel meets international performance standards in comfort, durability, climate adaptability, and technical functionality, Carnage said.
“Rather than one-off sponsorships, the partnership establishes a continuous, structured system aligned with athlete development programs and major international sporting cycles.
“By investing early and consistently, Carnage and the NOC aim to help shape the next generation of champions.” (Colombo/Mar14/2026)
