Sri Lanka’s apparel exporters have reaffirmed their dedication to adhering to European supply chain human rights due diligence and sustainability requirements set by international brands, utilizing recognized certification standards. This commitment was highlighted in a statement from the Joint Apparel Association Forum (JAAF).
During a forum held in Colombo, Avedis Seferian, President and CEO of Worldwide Responsible Accredited Production (WRAP), emphasized the alignment of consumers, regulators, and investors in demanding responsible production. The event brought together experts from WRAP, Intertek, JAAF, apparel manufacturers, and sustainability specialists to discuss strategies for enhancing Sri Lanka’s export competitiveness through social sustainability.
WRAP certified its first Sri Lankan facility in 2003. Yohan Lawrence, Secretary General of JAAF, stated, “In a data-driven world, traceability and social compliance will decide who wins and who falls behind.” He noted that both the US and EU are increasing their expectations for responsible sourcing, and Sri Lanka is well-positioned to capitalize on its existing strengths. “The future of our industry depends on embedding sustainability into decision-making at every level,” Lawrence added.
The forum highlighted the critical role of data, as global brands now seek verifiable, real-time traceability from raw materials to finished products. Lawrence mentioned the rising buyer demand for digital systems that integrate social audit findings, such as WRAP data, into transparent supply-chain platforms.
With global regulations becoming more stringent and buyers gravitating towards verified ethical sourcing, sustainability has evolved from an optional addition to a core strategy, as noted by panelists at the event.
(Colombo/Jan21/2026)
