Seylan Tikiri, recognized as the leading minor savings account in Sri Lanka, has celebrated World Children’s Month (WCM) for the 12th consecutive year, marking a pioneering effort as the first bank in the country to launch a nationwide celebration for WCM. This initiative encompassed a range of activities designed to introduce young children to the fundamentals of financial literacy.
Focusing on crucial financial concepts such as savings, spending, and basic risk management in investing, Seylan Tikiri provided essential guidance to help children develop effective money management habits. The objective was to foster responsible and forward-thinking attitudes at the grassroots level, thereby adding significant value to the lives of young learners. Collaborations with Derana 24/7 TV and Capital TV enhanced these efforts through engaging activities and interactive segments, such as dancing and singing, making financial education more relatable and comprehensible.
In addition to promoting financial literacy, Seylan Tikiri partnered with the Child Protection Force to launch the “Safe and Strong Children – A Child Protection Awareness Program.” This collaboration underscored the brand’s commitment to child safety, with counsellors from the Child Protection Authority conducting sessions to guide children on how to remain safe both online and offline.
These WCM activities were hosted at Seylan Bank’s selected Pahasara Library Schools across various regions. The Pahasara program, aligned with Seylan Tikiri’s broader mission of child empowerment and education, equips school libraries with books, equipment, and ongoing maintenance to ensure these spaces effectively serve their communities. This initiative also brought together Tikiri Account Holders from across the country to a central location in each region.
Asiri Abhayaratne, Assistant General Manager – Marketing & Sales at Seylan Bank PLC, commented on the initiative, stating, “As the Bank with a Heart, we recognize the value of preparing our children for the future. Through World Children’s Month and beyond, we aim to enhance children’s understanding of ethical and responsible financial practices. The goal is to demonstrate how saving can secure their futures while strengthening the nation. Seylan Tikiri continues to build on its efforts to equip children with essential financial knowledge and safety skills.”
The initiative saw remarkable student engagement, with positive feedback from parents and teachers praising its impact. World Children’s Month reaffirms Seylan Tikiri’s 37-year commitment to fostering strong saving habits, enhancing safety awareness, and supporting children’s overall happiness.
Seylan Tikiri remains dedicated to helping children develop smart money habits early, offering tools and experiences that make financial literacy straightforward, practical, and enjoyable. Parents are encouraged to support this journey by opening a Tikiri account for children under 15, providing them access to benefits that promote consistent saving. For more information, visit any Seylan Bank branch or call 200 88 88 to get started.
