DFCC Bank PLC has recently enhanced its digital engagement efforts through the “Rising Above with DFCC ONE” campaign, offering selected customers an exclusive hot air balloon experience over Dambulla.
This initiative was designed to recognize customers who actively engage with the DFCC ONE app, linking digital adoption with a memorable real-world experience. Set against the backdrop of one of Sri Lanka’s most iconic landscapes, the reward underscores the Bank’s commitment to creating value that transcends mere transactions, reinforcing DFCC ONE as a secure, intuitive, and lifestyle-relevant digital banking platform.
Deepa Edirisooriya, Vice President and Chief Digital Officer – Digital Banking at DFCC Bank, commented on the initiative, stating: “Digital transformation must ultimately translate into tangible value for customers. Through DFCC ONE, we are building a platform that is not only efficient and secure but also engaging and rewarding. Campaigns such as ‘Rising Above’ demonstrate how responsible digital innovation can strengthen relationships and encourage confident adoption.”
The campaign is part of DFCC Bank’s broader strategy to accelerate digital usage while deepening customer engagement. By linking everyday banking activities to thoughtfully curated experiences, the Bank continues to position DFCC ONE as more than just a transactional tool, but rather as an integrated digital ecosystem aligned with evolving customer expectations.
As digital adoption continues to grow across Sri Lanka, DFCC Bank remains focused on delivering platforms that combine convenience, security, and meaningful engagement, ensuring that banking through DFCC ONE is both seamless and rewarding.
