New Media Solutions, a prominent entity in the realms of media, brand communications, and public relations, has garnered significant accolades at the Effie Awards Sri Lanka, establishing itself as the most decorated traditional and digital corporate communications agency at this year’s event.
The agency secured two Silver Effie Awards for the highly praised ‘Daintee Gingerbread House’ campaign, developed for Sunshine Consumer Lanka Ltd. (Daintee). This campaign also achieved a Merit Effie Finalist recognition in another category, underscoring its robust creative strategy and effective marketing impact.
Moreover, New Media Solutions’ ‘My Zesta Story’ campaign for Sunshine Consumer Lanka Ltd. (Zesta) was honored with two Bronze Effie Awards. This recognition highlights the campaign’s success in fostering consumer engagement and enhancing brand affinity through innovative storytelling and digital interaction.
Beyond these achievements, New Media Solutions received multiple Merit Effie Finalist acknowledgments for campaigns executed for Softlogic Life Insurance PLC. These include the socially-driven #LetsChangeTheStory initiative and seasonal campaigns such as ‘Siduhath Upatha AR Asin Softlogic Life Vesak’ and ‘Flying Santa’, which demonstrated the agency’s prowess in merging creative storytelling with cutting-edge digital and experiential marketing strategies.
Nilupa Sanjaya Liyanage, Managing Director of New Media Solutions, commented on the accolades, stating that the awards reflect the agency’s ongoing dedication to crafting impactful campaigns rooted in creativity, cultural relevance, and strategic insight.
“We are honored to receive these recognitions at the Effie Awards for campaigns developed in collaboration with our valued clients. From creating memorable consumer experiences through initiatives such as the Daintee Gingerbread House to building meaningful digital engagement through My Zesta Story and our work with Softlogic Life, these campaigns demonstrate how creative ideas can deliver strong brand impact and measurable marketing effectiveness. I would also like to extend my sincere appreciation to our agency partners for their invaluable support and commitment throughout this journey. Their collaboration and dedication have played a vital role in our success, and we would not have been able to achieve these milestones without their tremendous support. This recognition further strengthens our commitment to developing innovative communications that resonate with audiences and deliver tangible results for our clients,” he said.
The agency’s award-winning campaigns spanned several competitive categories, including seasonal marketing, influencer marketing, social media marketing, beverages, insurance, and social impact communications, illustrating its adaptability across various industries and communication platforms.
New Media Solutions is comprised of experienced professionals in media relations, brand communications, and public relations, offering expertise in media strategy, lobbying, mass communications, content creation, digital media, advertising, and crisis communications. The company is led by Co-Founder and Managing Director Nilupa Sanjaya Liyanage, a seasoned communications expert with over 15 years of experience in advertising, journalism, broadcasting, and digital media.
The Effie Awards, esteemed globally as one of the marketing communications industry’s most prestigious honors, recognize campaigns that exhibit outstanding effectiveness, strategic insight, and measurable business impact. Since their inception in 1968, winning an Effie has become a global emblem of achievement in marketing effectiveness.
In Sri Lanka, the Sri Lanka Institute of Marketing has hosted the Effie Awards Sri Lanka since 2008, bringing together the advertising and marketing community to celebrate campaigns that deliver both creativity and results.
With a growing portfolio of leading local and multinational brands, New Media Solutions continues to establish itself as a dynamic force in Sri Lanka’s evolving marketing communications landscape, delivering integrated campaigns that blend creative excellence, digital innovation, and strategic brand storytelling.
Photo caption – New Media Solutions Co-Founder and Managing Director Nilupa Sanjaya Liyanage (center) with Associate Director Kavindu Wijesekara (right) and Manager – Client Servicing Banura Abeywickrema following the team’s multiple award wins at the Effie Awards Sri Lanka 2026.
